I just finished reading ‘Trust Me, I’m Lying’ by Ryan Holiday. It might be my new favorite book. Not because of the writing. The book is a masterpiece because of its information.
I’ll sum it up for you.
You might think news sites produce stories based on fact. You’re dead wrong. In fact, it’s the total opposite and every blogger knows it.
Subscriptions are gone and sites fight to the death for your attention. Which means, if you know how to manipulate bloggers, you can manipulate news.
In terms of news, the worst thing is no response. You want people engaged because engaged people drive traffic and traffic drives money. That’s the bottom line.
I’m more than happy to post a ridiculous blog title if I’ll make money. Some might say that’s wrong. But don’t forget, if I’m a news site and want money, I’ll make money.
Almost every social media star is a media manipulator. Don’t kid yourself. You don’t attract supporters and haters by finding common ground. You do it by being outrageous.
I’m sure you’ve already seen this online. These folks have learned the value of controversy. They thrive off it. Some call them narcissistic, but their bank accounts call them rich.
I highly recommend reading ‘Trust Me, I’m Lying’ by Holiday.
So much so, I’ll include an Amazon link below so you can buy it.
Best of luck.