A lot of people enjoy rambling about good writing.
But what does good writing mean? You’ll find rambling distort the illusion people know what they’re talking about. Most probably don’t.
Of coarse, there’s many talented authors that could easily school me too. But so for the sake of this article, I’m giving you the easiest writing advice ever:
Keep it short.
There I said it. Make writing easy to understand and brief. That’s it.
You might think this advice contradicts everything we’re taught about writing, with its verbose words and long paragraphs. What you’re missing is that educational writing doesn’t retain attention like a news story. It’s regimented and useless beyond classroom doors.
Picture your audience as a kid with ADD by a window. Make them pay attention. Attention, attention, attention.
Also, some sentences share the same meaning but are more difficult to understand. For example, “The boy kicked the ball” is easier to read than “The ball was kicked by the boy”.
Use this advice and you’ll be a writing pro.
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Parker Nathans 